Jennifer van Haastert is founder and owner of Moofers Clothing. She started her women’s fashion label in 2017 and opened her first store mid 2018 in The Hague.

“Follow your heart. The path you are taking may not always seem logical. From Hotel School The Hague, Business Administration at Radboud University and owner of a franchise consultancy to the Master Tailor Institute in Amsterdam and finally my clothing label. It all makes sense now. To be able to combine a lifelong fascination of creation, craft, and fabrics with entrepreneurship is fantastic. Doing it my way, according to my vision of fashion. A vision where fashion can and should be less volatile. Let’s rediscover the value and pleasure of the craftmanship behind a design. The choice for slow fashion is then an easy one.”